As an official representative of Webster City Community School District, employees must present their online presence in a professional manner. See Board Policy 416 and administrative regulation 416.1 for a full description of the online code of conduct.
An employee who wishes to establish a social media site for a District office, class, or program must obtain prior approval from his or her direct supervisor, the technology director, and the director of teaching and learning. Before establishing such presence, the following information must be provided to the direct supervisor, the technology director, and the director of teaching and learning.
- Name of Office/Program/School/Classroom
- Lead Contact (Site Administrator)
- Other Site Administrators
- Purpose of Social Media Presence
- Intended use(s)
- Intended audience(s)
- Examples of content
- Estimated frequency of use
- How the social media will further the work of the office, program, school, or classroom.
- Use of District logo’s, etc.
Images on District social media accounts should be district, office, program, school, and classroom specific. These images can and should change periodically to reflect current activities. All images used must follow all relevant copyright laws, as well as both federal (the Family Educational Rights & Privacy Act (FERPA) and state law (Iowa Code Section 22.7(1)).
Naming of social media pages will be done in collaboration with the Director of Teaching and Learning in order to establish consistent branding and will be determined on a case-by-case basis. All names will include reference to Webster City Community School District.
When posting on District-Approved social media the District should always be identified as one of the following:
- Webster City Community School District
- Webster City Schools
- WCCSD
No other variations should be used. This will establish consistent institutional identity across platforms. Specific rules will also be established for individual building and program names on a case-by-case basis in collaboration with the Director of Teaching and Learning.
All student images fall under both federal law (the Family Educational Rights and Privacy Act (FERPA) and the state law (Iowa Code Section 22.7(1)). A list of students who are not to have images or name posted on social media will be kept at the district office. Building administrators will be notified of those students housed in their buildings and involved in their programs who should not have any postings of their likeness on district social media sites.
The following Acceptable Use Policy must be posted on each District social media site:
Webster City Community School District (WCCSD) has created this social media site to serve as an additional means to share news, provide information, and facilitate communications within our school district community. We thank all of the social media site users who “like/follow” our site and contribute to our online community. Messages posted to this social media site do not necessarily represent the views of WCCSD. WCCSD reserves the right to remove comments and/or report users who post comments which, in the school district’s sole discretion, bully, intimidate, or harass any individual; contain obscenity, nudity or gratuitous violence; are commercial solicitations; are factually erroneous, libelous, or wildly off-topic; are from anonymous blog trolls; or that otherwise violate State law, school district policy, or the social media site’s own policies.
Approved: August 2016